A phrase containing at least three words is termed as 'Long Tail Keyword'. These keywords are used when the searchers are looking for something specific on search engines. Long-tail keywords help businesses to attract more quality traffic that results in a higher conversion rate. SEO experts include these keywords in their strategies to attain maximum visibility in a much potential area of the search market. In a Pay per Click (PPC) bidding campaign, long term keywords can be less expensive as compared to short-tail keywords. Performing keyword research by accessing an SEO tool 'Google Keyword Planner' is the only way to get in-depth information about long-tail keywords. Following are the reasons to utilize long-tail keywords for your search engine optimization (SEO) process:
A. Low Competition: You may find that long-tail keywords are not high search volume phrases but they are less competitive as compared to short tail keywords. These keywords are easier to rank on search engines such as Google, Bing and Yahoo.
B. Targeted Traffic: You are likely to target the right market if visitors end up on your web pages after typing in long-tail keywords. It is easy to find the required service or product with these keywords.
C. Better Conversion Rates: Users searching for long phrases (more specific terms) and visiting your website can increase your conversion rate. Consider long tail keywords in your search campaigns to improve your ROI and win quality over quantity.
D. Main Words: Optimizing your website for long-tail keywords helps you to include your main words. For example, a keyword 'most powerful seo tools' contains words such as 'seo' and 'tools'.
E. Best for Pay per Click (PPC): Digital Marketing Boy suggests you use long tail keywords in your PPC campaigns. In PPC, advertisers pay for the clicks on their Ads. You will have lower click-through rates and conversions if you bid on short tail keywords or very general terms. Bidding on more specific keywords will attract relevant traffic to your web pages.
F. Effective Ideas: Google Keyword Planner can help you to analyze the monthly search volume and competition level of these long tail keywords. In Google Analytics, SEO experts keep track of visitors to your website (by looking up long tail keywords), whether they converted or not. Both tools are used for search engine optimization (SEO).
G. Easy Optimization: Considering long tail keywords will be easy for you to perform On-Page optimization. Firstly there is no need to add many of these keywords in the content of a web page. Secondly, they provide a better user experience and assist in increasing conversions.
The above reasons indicate that you should not overlook long tail keywords and this will help you to achieve your goals.