PPC stands for pay per click, which means that advertiser pays whenever their ad is clicked upon. PPC is usually offered by search engines like Google, Bing, and social networks like Facebook, Instagram, Twitter, LinkedIn, etc.
PPC management is a situation where an advertiser or a marketing team looks after a company's entire ad strategy, budget allocation, and implementation. It can be done by an internal team or through external agencies. A part of PPC marketing can be handled in-house while the rest of it can be outsourced. PPC account is an asset and hence, this decision should be taken carefully. Strengths should be built on further while external opportunities should be explored to keep the result of higher revenue through PPC marketing.
A. What is White Label PPC?
White label PPC is a commonly used theme that means or occurs when a product or a service is manufactured by one company but is rebranded by another company. It simply means that the PPC marketing of the main brand is outsourced to agencies out there who provide white label services. The brand can purchase both services and software from external agencies depending on the nature of the work to be done.
B. All about PPC Management Tools
There are multiple PPC management tools but the most popular ones are Google Ads Editor, Bing Ads, SEMrush, Opteo, and Optmyzr. PPC search manager helps in optimizing PPC campaigns, tracking performance metrics, and presenting them in the form of useful reports or dashboards which can be referred to on the go. These tools help in finding the most relevant keywords for the services being provided. Once the ads are created with these high intent themes, they can be easily published for the world through these tools. Most of the tools are free but some of them are nominally charged for a few services. In India, where digital marketing is booming, you can easily find multiple PPC management tools. A lot of agencies, freelancers, and media planners are budding which helps brands grow and flourish. These search managers and software help in creating the best results from PPC marketing.
C. How does the model work?
This PPC model works mainly on keywords and their bids. Advertisers bid on keyword themes so that the chances of their ads being displayed increase when a user searches for them. It ensures that users with a higher intent are shown the relevant ads. When a user sees the specific ad and clicks on it, the advertiser must pay for it. This PPC model is beneficial to the advertiser because it can bring high intent users to relevant website pages. This model is advantageous for the publisher as well because it becomes their main revenue stream.
PPC campaigns are rewarding because it leads the user to relevant pages. Also, when a conversion is made, the conversion value is worth much more than the charge paid for the click. Designing PPC campaigns is extremely important. It starts with thorough research of keywords and finding the high intent-driven themes.
D. Advantages of PPC Marketing:
There are multiple reasons for an advertiser to use PPC marketing:
Reach expansion
With proper targeting, a large audience base can be catered to. There are higher chances of reaching the ideal customer in a very short time.
Precise Targeting
Personalized or hyper-targeting can be done in this model through keywords, custom intent, interests, or behavioral traits. Niche audiences can be targeted to ensure quality.
Cost-Effective
There is complete control about the amount being planned to spend. The advertiser pays only when the user clicks on the ad, so quality traffic comes in at most times. This is one of the best reasons for using PPC in running different campaigns as advertisers are not charged for views but only for clicks.
Top Ranking
PPC ads can help in better ranking even with low domain ratings. Multiple players bid on keywords and the most relevant results appear at the top.
Complementing SEO
Results and key insights from PPC marketing help in increasing and channelizing SEO traffic which can be achieved by making necessary changes to the websites.
E. Pay Per Click (PPC) Checklist:
Some key factors that can act as a PPC checklist are as follows:
Thorough research of keywords.
Accurate and relevant landing page creation.
Detailed and narrow targeting.
Track key performance metrics.
Review campaign settings.
Optimize regularly.
Here are some frequently asked questions about pay per click (PPC):
1. What is the PPC process?
It is a system where advertisers pay for every click to the publisher. In easy words, when a brand shows their ads to customers and they click on them, then the brand pays a minimal amount to the channel owner where their ad was shown.
2. Is PPC hard to learn?
Not at all. This article can be referred by all newbies who will get decent information about the working and importance of PPC. It is for anyone who wants to learn something new. It is an extremely rewarded skill in India and other countries in today's time.
3. What is a good PPC?
PPC is measured in terms of conversion rate. It can vary from business to business. It also depends on the channels being used - Search, Display, Social media, etc.
4. What skills are required for PPC?
A good understanding of business along with the significance of digital marketing is essential for executing pay per click (PPC) campaigns. Creative thinking and attention to detail can help you boost PPC results.
5. Is there any difference between PPC & CPC?
PPC and CPC are two sides of the same coin. PPC is a marketing approach while CPC is a performance metric used for tracking. CPC can be increased at times to get better results from PPC marketing.
Local PPC can help you connect, engage and grow your business.
Pay per click (PPC) definitions every advertiser should know.
