There is always an ongoing debate about Digital VS Traditional marketing and let us figure out what is most suitable for the development of your business. Entrepreneurs can never ignore marketing and will always consider a budget for marketing activities. The problem is that the majority of the population uses online channels for transactions while remaining does not know how to use the internet. Thus Digital VS Traditional marketing decision becomes difficult. All you need to do is know the following benefits of Digital marketing over Traditional marketing:
1. Level Playing Field: A business with a strong digital marketing strategy can compete with any competitor regardless of size. If we consider traditional marketing, then it is difficult for a small retailer to match the marketing arrangements of its larger competitors.
2. Cost Reduction: You require a very little cost to develop an online marketing strategy for your business and it can potentially replace costly channels like magazines, radio, television and yellow pages.
3. Easy to Track: Unlike traditional methods, you can observe the performance of your online business in real time and can adapt very quickly to improve your results. Use Google Analytics to get a good insight into how many people are converting from your marketing campaigns.
4. Real Time Results: You have to wait for weeks with traditional marketing and thus digital marketing wins again owing to its quick results. You waste no time taking action in digital marketing because everything can be analyzed in real time including conversion rates, bounce rates, number of visitors and more.
5. Refinement of your strategy: At any given point of time, strategy refinement is possible with digital marketing.
6. Brand Development: There can be a significant value and lead generation opportunities if your website is well maintained with quality content. Digital marketing also allows you to use social media channels and personalized email marketing to target the needs and add value to your target audience.
7. Greater Exposure: Your business can be promoted anywhere in the world with one marketing campaign. But the cost to do this, using traditional methods would be considerable.
8. Not Intrusive: With traditional marketing, people get frustrated because they receive sales mailshots or phone calls at inconvenient times. While people surfing online get the choice to opt out of communications that are not relevant to them.
9. Greater Engagement: Digital marketing allows clients and followers to visit your website, buy your products, rate them and provide feedback. So it is easy to get good publicity immediately and enhance the prospects of your business.
In comparison to Traditional marketing, digital strategy is a very economical and fast way to promote a product brand or service. We advise you to consider your real needs through market research before choosing between traditional marketing and digital marketing. If you have a low budget for marketing then a digital strategy is the best way to expand your business and increase your profits.