Keyword research will always remain important and essential creating a blog for your business. Search queries always need a subject or an object and this helps Google to know the search behavior of users. There are several articles written about keyword research on the Internet and today we will discuss competitor keyword analysis. You should identify the competitors before utilizing one of the powerful tools for keywords research. Access Google Keyword Planner to find keywords with high search volume and low competition. Use the following tools to know what your competitors are doing in an online market:
A. Open Site Explorer: A free for limited use tool is provided by Moz. You will analyze a range of different statistics whenever you plug in a website. Check the Ranking Keywords of your competitor by entering its root domain and clicking on the search button. Get data such as Inbound Links, Top Pages, Discovered and Lost, Linking Domains, Anchor Text, Compare Link Profiles, Spam Score and more. Digital Marketing Boy suggests you register for the Moz Pro account and this will give you access to most of the best-hidden data.
B. Alexa: Take your search marketing results to the next level and get customized ideas for competitive analysis with the Site Overview tool of the Alexa platform. The free version of this tool will help you to observe only the top five organic search keywords and you will have to upgrade to analyze more keywords.
C. iSpionage: Enter the competitor URL and iSpionage tool will provide you data such as organic rankings, keywords, CPC of those keywords and search volume.
D. Term Explorer: The click of a button can help you to analyze competition, CPC, search volume and a lot of other metrics.
E. SEMrush: A limited supply of free information can be accessed by using this powerful tool. You can view Organic Research, Backlinks, Display Advertising, Traffic Analytics, Marketing Insights, Gap Analysis and more on the left side of the SEMrush dashboard. Receive much of value from the SEMrush tool if your businesses have enough data in their index.
F. SE Ranking: Use SE Ranking tool to monitor the keyword positions of your website in comparison to your competitors. You can access the free trial of this powerful tool to find keywords that are used by your competitors.
G. KeywordSpy: Dedicated tool provides you details such as estimated costs for the Ads, daily Ad budget, Ad positions, click numbers and more. You can analyze organic keywords, Ads and PPC keywords of your top competitors.
H. The Search Monitor: SEO experts should access this tool for competitive keyword analysis. You can analyze affiliates and keywords across search engines such as Google, Yahoo and Bing.
I. What Runs Where: Get alerts and track keywords on desktop or mobile whenever you create new Ads. This tool is expensive but excellent for real-time awareness.
J. Ahrefs: Features of Ahrefs tool are trending analysis, social sharing, ranking position of keywords (organic and paid), content ranking, search spider that analyzes Meta keywords in content and more.
K. Monitor Backlinks: You can monitor the website backlinks by accessing this tool. Monitor Backlinks has a free trial for 30 days and it does show you link anchor text including some decent keyword information.
L. Moat: Accessing this tool can provide information such as Ads design of competitors, networks used by them and estimated budget based on the Moat database. The pro version of this tool is very expensive and Digital Marketing Boy would like you to use its free version.
M. SpyFu: An intelligence tool provides analytics information about your competitors. The keyword analysis section of this tool allows you to see high competition keywords considered by several competitors for optimization. Login to SpyFu platform for tracking of several keywords.