Do you want to improve search engine rankings of your website? Digital Marketing Boy describes several SEO aspects such as backlinks, content strategy, keyword research and more. Following are the 36 SEO tips:
1. Research of Keywords: The initial step of any SEO process is keyword research. You need to know what people are searching in your industry. Firstly make sure that your SEO expert is targeting the right keywords during the process of SEO optimization. A good exercise would be targeting one main keyword for each page or blog post. One of the powerful SEO tools 'Google Keyword Planner' can be used for keywords research.
2. Consider Low Competition Keywords if you are new in the search market: The best way to grow your organic traffic is to target less competitive keywords. Here two tools 'KWFinder' and 'Google Keyword Planner' can assist you to analyze 'Keyword SEO Difficulty' and 'Competition' of each keyword respectively.
3. Focus on the Content: Avoid using too many Ads and pop-ups in your web pages. Thus the focus of visitors will always be on the content.
4. Competitive Keywords Analysis: Your SEO expert should keep track of all the keywords targeted by your competitors. You can retrieve this data by accessing 'Rankings' section in the CognitiveSEO Site Explorer tool.
5. Domain Name: Opting for a keyword-rich domain name can assist you with very little SEO benefit. It will be great if you go for a branded domain name.
6. Content Optimization: You have to add the analyzed keywords (from Step 4) in the content of your website. Make sure that you do not stuff keywords otherwise Google search engine will penalize your web pages. The content of each page should be readable and free of grammatical errors.
7. Schema Markup: Expect an increase in CTR if you implement schema markup on your website.
8. Questions and Answers: Search for 'Questions and Answers' websites on the internet and provide relevant answers to questions related to your business. Digital Marketing Boy suggests you access Quora which is a great source of content ideas.
9. URLs Structuring: Include targeted keywords in your short and descriptive URLs. The benefit of using SEO friendly URLs is minimal in an SEO strategy.
10. Content Ideas: Look out for popular content on Google if you do not have any content ideas. Just enter the keyword in Google search bar and you will get the list of all the relevant content. Consider the popular ones and adapt them to make something very interesting.
11. Wikipedia Listing: Get a high authority backlink by submitting an awesome topic plus your homepage link in Wikipedia.
12. Website Compatibility: Your website should be error-free across all devices. Each web page must be mobile responsive for better search engine optimization.
13. Engaging Introduction: Keep a very short introduction on each web page of your website. Inform the visitors of what they will get from your blog post and this will keep them engaged.
14. Content Structure: The layout of written content should be easy to read, clear and informative. Digital Marketing Boy would like you to write simple sentences, use bullet points, include images and videos in your content.
15. Content Updates: Improve organic traffic by simply updating old content in your web pages.
16. Outbound Linking: Build relationships with other websites by linking your web pages to high-quality content. Implement outbound linking only if there is a requirement.
17. Title Tag Optimization: Add the main keyword in your Title Tag because there is a correlation between Title Tag keywords and search engine rankings. Assign unique Title Tag to each web page and the same is recommended for Meta Description as well as Heading tags. Title Tags should be of more purchase intent if you are implementing an SEO strategy for an Ecommerce portal.
18. Meta Tags Optimization: It is advisable to keep your Meta Descriptions less than 160 characters. This will also help you to avoid truncation and increase your Click through Rate (CTR).
19. URL Canonicalization: Your SEO expert should use either Non-WWW or WWW. For instance, you opt for WWW then it is a must for you to 301 redirect Non-WWW to WWW. It is also advisable to set up the preferred domain in Google Search Console.
20. Image Optimization: Google Image Search can drive huge traffic to your web pages if you are running an Ecommerce business. Most of the search engine users begin their research by accessing Google Images. Two actions for optimizing images are ALT tags and image filenames.
21. Local SEO: Set up Google My Business account for your business if you are targeting local searches. Your website developer can also add contact details in the footer of each web page.
22. Page Load Time: Your business can be very competitive in the search engine market if you optimize the page load time of your web pages. 'Google Page Speed Insights' is a powerful tool to analyze the speed of your website.
23. AMP Set Up: Accelerated Mobile Pages (AMP) load very fast on mobile devices and can be advantageous in an SEO process. AMP plugin is available for users who are using the WordPress platform for website development.
24. Fix Broken Links: The best tool to analyze the broken links on your website is 'Dr. Link Check'. This will maintain the user flow and improve the performance of your web pages.
25. Link Building: Attain high quality backlinks for your website to improve keywords rankings and organic traffic. The parameters of backlinks that should be analyzed by an SEO expert are Page Authority (PA), Domain Authority (DA) and Links. You can also perform a competitive analysis of backlinks using Ahrefs Backlink Checker tool.
26. Content Sharing: Do share your content on Social Media platforms like Facebook, Twitter, LinkedIn and make a strong presence of your brand.
27. Anchor Text Linking: Search engine rankings can increase if you use keywords in the anchor text. But the exact match anchors should be on the lower side or else you might get into trouble with Google Penguin.
28. Avoid Harmful Links: Never build spammy links because this will result in negative search engine optimization (SEO). Access one of the SEO tools 'Ahrefs' to regularly check your backlinks. If you find any low quality link to your website then disavow it using Google's Disavow Tool.
29. Acquire Knowledge: Learn as much as you can because knowledge is power. Search for SEO related keywords on Google and you will be provided with great SEO blogs.
30. Link Bait: Here you will have to create content in such a manner that it attracts backlinks. Digital Marketing Boy would like you to include Infographics, images, maps and videos in the content of your web pages.
31. Website Structure: You should build the structure properly and this will allow the link juice to flow across your website.
32. Robots.txt: This file helps to block web pages that you don't want Google search engine to crawl.
33. SSL Certificate Installation: Move your HTTP website to HTTPs by installing an SSL certificate. This procedure has very little impact on search engine rankings.
34. XML Sitemap Submission: Login to one of the powerful SEO tools 'Google Search Console' and submit your XML Sitemap. This will ensure that all your web pages are crawled on priority by Google search engine.
35. Google Analytics and Google Search Console Connection: Link both SEO tools to unlock 'Not Provided' keywords. You will not retrieve accurate data but some improvement.
36. Patience: Always be patient because it takes time and hard work to implement an effective search engine optimization (SEO) strategy.