You may be surprised at what you can achieve if you develop your website from scratch with search engine optimization (SEO) basics. Well established companies may indeed have benefits in some elements of SEO but a sustainable SEO campaign can help a new business to grow in an online market. There is no compulsion to have a massive budget to get started with the SEO project. A successful SEO campaign would always require some time and dedication. Following are the metrics that startups should follow to rank in the top spot for relevant keywords:
A. Competitive Analysis: Make sure you do some research because your plan should be in the right direction before you initiate search engine optimization (SEO). Analyze the search results for long tail keywords and prepare a list of competitors ranking for those terms. Consider the top 30 results after you perform your analysis. Note down everything such as the keywords targeted by competitors, the number of backlinks to their websites and more.
B. Keywords Research: Use one of the powerful SEO tools 'Google Keyword Planner' to build a list of keywords that are related to your new business. This tool also helps you to determine the search volume of keywords. Web pages that are more likely to convert should be optimized for the targeted keywords.
C. Valuable Content: There was a time when the creation of content was just about adding the right number of keywords in the content. But these days search engines are looking for content that can provide value to your visitors. Once you are done with keywords research, start creating high quality content that provides real value for your customers. The best way is to regularly update your blog and be sure that you use the selected keywords as you create the content. Visitors accessing the free information on your website should help them to make the right decision.
D. Technical Set Up: Optimize the elements such as Title Tags, Meta Descriptions, Headings, Internal Links, XML Sitemap and ALT Tags. Read 'What is SEO?' and 'SEO Glossary' for more information.
E. Off Page: Fetch for high quality backlinks for your website from the very beginning. This will help you to build a strong foundation of Off Page optimization. Collaborate with other sites related to your business and ask your partners to post the quality content written by you. Digital Marketing Boy recommends you to regularly post on social media platforms and always create linkable content.
F. Avoidable Factors: Your content should not be duplicated. Avoid keywords stuffing into your content otherwise, you will face an unwanted reaction from search engines. Be sure that you do not block the search bots and allow search engines to crawl your web pages. Do not consider low quality websites for link building.
G. Data Analysis: Utilize various tools like Google Analytics and Google Webmaster to identify specific wins and evaluate performance through several reports.
H. SEO Consultant: As a new business, it is easy for you to get diverted from search engine optimization (SEO). Hire someone to look after your SEO efforts. Either you can set up an in-house SEO team or you can outsource your SEO.