Relevant and effective content helps your website to rank high in Google search engine. SEO content strategy is one of the most efficient ways to drive traffic to your web pages. This blog is for any expert who wants to benefit from the power of SEO. Content marketing depends on various factors and it will cost you time as well as money. The key areas of an effective SEO content strategy are search volume, interesting information about the industry, domain expertise and compelling stories. Read the following steps and set up a successful search engine optimization (SEO) content strategy:
A. Business Objectives: Understanding this step is important for any business to achieve either Traffic or Sales. Driving traffic to web pages is similar to a brand awareness campaign. If you are focusing on Sales then upload whitepapers and PowerPoint presentations on your website for better engagement with your audience.
B. Keyword Research: This is the most crucial step of an SEO content strategy and you can easily analyze your targeted keywords. Digital Marketing Boy suggests you use one of the powerful SEO tools 'Google Keyword Planner' for keyword research. Initially, you should focus only on long tail keywords because they have less competition in the search market. You can optimize for more competitive keywords once you improve your domain authority.
C. Keywords Prioritization: Prioritize your keywords based on the most important keywords, terms with low competition and supporting keywords for content writing. You will observe results faster if you write content using broader terms and apply anchor text linking on your website.
D. Content Plan: Create an actual content plan with your SEO expert after you are done with Keywords Prioritization in step C. The elements in this step are: content layout and the timeline. Digital Marketing Boy would like you to analyze the content of your competitors for the targeted keywords. Your topic can be in the same area but be sure that the content is unique.
E. Content Creation: Here you will have to hire a content writer and it depends on you. Freelance writers are expensive and thus you should get someone in-house to write content for your web pages. Bad quality content will never rank and damage the reputation of your brand.
F. Content Analysis: Powerful SEO tool 'Google Analytics' helps you to track traffic, conversions and more. Check your analytics regularly to retrieve the performance of the content on web pages.
The returns can be huge and long term if SEO content strategy is executed properly. Be sure that you consider Schema Markup in your SEO strategy. Follow the above steps and create engaging content for your website visitors.