Use schema codes in your search engine optimization (SEO) strategy for better click-through rates (CTR). Produce rich snippets in Google search results by adding structured data markup in the HTML of your web pages. SEO experts can drive more organic traffic to your website if structured data is used to maximum advantage. Structured data helps search engines to display specific details about people, places, events, products and more. Following are the Schema Markup types that you can implement in your web pages:
A. News Article Schema: This can be used to display relevant information about articles on the News website. The properties of this Schema are Author, Editor, Print version information, Print edition number, Headline, Dateline and Publication date. Your website can be competitive in search results if you apply schema for daily news. The listings on Google are likely to receive more clicks.
B. Map Schema: This schema includes transit, venue, seating and parking maps. You can view information such as Map categories, Descriptions, URL Links, Thumbnails, Author and Discussion URL.
C. Product Schema Markup: A popular Schema can be beneficial for Ecommerce SEO. Digital Marketing Boy suggests you apply this Schema for the provision of more information about the products on search results. Properties are Description, Thumbnail image, Product URL, Product name, Offer details and Material used.
D. Movie Schema: Many people access the Google search engine to search for new and upcoming movies. If your web page display information about movies then consider Movie Schema to enhance its listing on the search engine. Your SEO expert can include Rating, Genre, The Producer, Title, Actor, Embedded video, Thumbnail image and Buy or Rent options.
E. Game Schema: An important schema that can be applied to websites containing several games. The provision of detailed information about the games on the search results can be helpful for the game players. Some of the properties are Game server status, Release date, Thumbnail images, Embedded videos, Genre, Rating, Characters, The Producer and The Title.
F. Recipe Schema: Recipe is one of the highly searched topics on the internet. Recipe search results provide facts such as Cook time, Calories, Ingredients, Ratings, How To section, Reviews, Thumbnail image and list of steps.
G. Blog Schema: Implementing this schema in an SEO process can be a big advantage for bloggers in the market. Blog Schema assists you to display information such as Genre, Headline, Author, Word Count, Page Numbers and Publication Date.
H. Books Schema: Present your book plus some additional features in search results by setting up Book Schema. Properties of this Schema are Book Edition, Book Format, ISBN, Illustrator, Number of Pages, Author and more.
I. Event Schema: Allows you to create structured content about events for better user engagement on your website. Event Schemas are classified as comedy shows, educational courses, concerts, festivals and business events. You can view information such as Performers, Organizers, Ratings, Event Location, Sponsors, Admission time, Actor names, Subject matter and the Maximum number of attendees.
J. Review Schema: Describe a review of a service, product, place, book, creative or food item. Your descriptive content should include Official rating, Subject matter, Copyright holder, Publication date, Comments, Item name and Intended audience.
Schema Markup is an initiative launched by the collaboration of Google, Bing and Yahoo in the year 2011. Search engines use the markup codes to display rich snippets on the search results. Consider Schema Markup once you have completely set up On Page and Off Page activities for your website. Access an SEO tool 'Structured Data Markup Helper' if you need help adding Schema Microdata, RDFa or JSON-LD to your web pages. A WordPress driven website can take advantage of a plugin 'All in One Schema.org Rich Snippets'. Schema Markup can help your website to stand out in search results because many sites are not using it.
Experts can add Semantic vocabulary of tags to your HTML to improve the representation of your web pages in SERPs.
Let us explore the benefits of Schema Markup in digital marketing.