Are your web pages optimized as per the guidelines of the Google search engine? Let's discuss On Page SEO and this will help your web pages to rank high on search engines. Following are the On Page SEO tips for you to improve the organic traffic of your website:
A. User Search Behavior: You need to analyze your industry related search behavior of users. You can simply access one of the powerful SEO tools 'Google Keyword Planner' to get information about highly searched keywords on Google search engine. Make a list of target keywords once your research is completed. Digital Marketing Boy suggests you observe the top ranking web pages and this will provide you a better understanding of your competitors.
B. Page Load Time: Visitors get frustrated if they land on a slow loading web page. The correlation between rankings and page load time is very small. There will be a decrease in your user experience score if the page load time problem is not resolved by your developers. An SEO tool 'Google Page Speed Insights' can help you to improve page load time because this tool provides detailed suggestions for mobile and desktop. Two basic points for improving the speed of your web pages are Image size reduction and HTML minification.
C. URL Structure: A small ranking factor but can be effective in your search engine optimization (SEO) strategy. Users tend to click the search results that correlate with their search queries. Thus Digital Marketing Boy would like you to include target keywords in your descriptive URLs.
D. Keywords Placement: Strategically place your target keywords (refer to list created in Step A) in Heading tags, Title tags, Meta Descriptions and content of your web pages. Using synonyms and not the exact keywords in your content is acceptable because Google is a smart search engine to understand the things. Make sure that your content is to the point and not duplicated.
E. Schema Markup: Search engines can retrieve detailed information about web pages if you implement Schema Markup for your website. Any Google listing with images, reviews or star ratings indicates an effect of Schema Microdata. SEO experts can markup things, places, books, products, objects and more. Markup your web pages and expect improvement in CTR.
F. Content Optimization: Content of your web pages should not be complicated otherwise visitors will exit your website immediately. Be informal, avoid difficult words and use short sentences. SEO experts should strategically (SEO Content Strategy) add target keywords in the content.
G. Image File Names: Assign a descriptive ALT tag to each image in your web pages. The text will appear on the screen even if the image does not load properly. Images should be described properly in the image file name and the ALT tag. Image optimization can help your website to rank on Google Image Search.
H. Connecting Words: For instance, you are writing about a wedding function. It is a must to use several words like location, dress code, information about caterers and more. Then connect these words with colors, food items and decoration. Improve the relevancy of your web page by adding semantically related words.
On Page SEO can improve your search engine rankings and provide relevant information to searchers. On page optimization is an important tactic of an SEO strategy and Digital Marketing Boy suggests you consider the above tips.