It is a must to consider regular analysis if you are implementing an SEO strategy for your website. Several metrics can help a business to understand the conversions and ROI achieved from search engine optimization (SEO). In the year 2019, following SEO metrics are of the highest priority:
A. Total Organic Clicks: This metric provides information about the number of organic clicks received on your web pages. You can access one of the powerful SEO tools 'Google Search Console' to analyze the keywords that are generating organic clicks and impressions for your business. Login to this tool, click 'Performance' on the left side and you will be able to view Total Organic Clicks. Google Search Console also assists you in identifying Total Impressions, Average CTR, Average Position and more.
B. Organic Conversions: The performance of a campaign is always measured by the number of conversions received from it. Visit the best SEO tool 'Google Analytics' and access Conversions > Goals > Overview to track the conversions from the Organic channel. Digital Marketing Boy suggests you utilize Funnel Visualization (functionality of Google Analytics) for an in-depth analysis of organic traffic. You can also quickly identify the goal conversion rate and goal value to optimize your SEO campaign.
C. Organic Bounce Rate: An important metric to observe the engagement of visitors with your website. If organic users are bouncing off from a web page then you should modify your SEO process by analyzing the irrelevant keywords that are driving traffic to that page. You can view the bounce rate of each channel by accessing Google Analytics > Acquisition > All Traffic > Channels. SEO experts can track the bounce rate of pages by clicking Landing Pages in Google Analytics > Behaviour > Site Content.
D. Exit Pages: An SEO expert should know about the top landing pages from where the users are leaving the website. Analyze this metric by observing Exit Pages in Google Analytics > Behaviour > Site Content. Digital Marketing Boy would like you to fix the content, Meta Descriptions or Title Tags that are forcing the users to exit the landing pages.
E. Keywords: One of the most important SEO metrics that is used in every business. A digital marketer should register with the SEMrush tool to track keywords that are driving maximum traffic to your website. You can easily get a clear idea about your SEO efforts if you use both the tools 'SEMrush' and 'Google Search Console' for an in-depth analysis of your organic keywords.
F. Mobile Usability: Make sure that your website is mobile responsive and users do not face any issues while accessing your website on their mobile devices. Mobile usability report is accessible at Google Search Console > Mobile Usability. This report can help digital marketers to fix the issues and improve the UX of your web pages.
G. Crawl Errors Analysis: A crucial metric that should be considered by SEO experts in their strategies. Crawl errors in Google Search Console provide you information about the web pages that are not accessible by Googlebot. Visit Google Search Console > Coverage for a report containing URLs on Error, Valid with Warnings, Valid or Excluded. Monitor this metric regularly and get more of your web pages ranked in search results.
H. Quality Backlinks: Link building is one of the rankings factors for search engines. Use Ahrefs, SEMrush and Moz Pro tools to analyze domain authority (DA), page authority (PA) and the number of backlinks to your website.
Consider the above search engine optimization (SEO) metrics and improve your current SEO process. You can also develop a competitive edge and establish a unique position in your target market.