The competition in an online market is increasing every single day. Today businesses are preferring digital marketing to promote their products because the majority of the population spend their time on the internet. Following is the list of digital marketing tools that can help marketers to survive in the competitive landscape:
1. Sprout Social: A single interface where you can manage all your social accounts and maintain engaging social conversations.
2. Socialbakers: An artificial intelligence tool for you to understand the behavior of your audience. It helps you to determine the content that your visitors find engaging.
3. Tagboard: Do you want to know what users are thinking about your brand? Then access the Tagboard tool to observe conversations happening around your brand. Tagboard allows you to share positive content for your brand promotion.
4. Followerwonk: Tool to analyze the actions performed by your digital marketer on the Twitter platform. Retrieve in-depth data and maximize your growth by optimizing your activities.
5. Hootsuite: Digital marketers can easily manage all their social media accounts in a Hootsuite single dashboard interface. The advantages of this tool are comprehensive reporting, scheduling of multiple social accounts at once and filtering of social conversations.
6. Buffer: Use Buffer tool to schedule a timeframe for posting content automatically on your social media platforms. You can retrieve an in-depth analysis of data and add up to 25 users to your Buffer account.
7. Sendible: Manage social media accounts of several clients with this powerful digital marketing tool. Features include ROI optimization and customize reporting.
8. Brand24: Create alerts that you can customize for PR optimization of your brand. You can easily analyze the feedback provided by several customers on social media platforms.
9. Quu: A knowledge-base ranging across different categories helps you to get ideas about the content for your brand.
10. Cool Tabs: Digital Marketing Boy suggests you use this powerful social media tool for the management of campaigns, lead generation, in-depth analysis and more. You can easily integrate Cool Tabs with CRM tools and monitor real-time activity.
11. Tweepi: Consider Tweepi if you have an active Twitter account. An advanced Artificial Intelligence tool assists you to increase Twitter followers and grow your brand in an online market.
12. SEMrush: One of the powerful SEO tools provides information related to your search engine optimization (SEO). Benefits of SEMrush are tracking of keywords positions, backlink analysis, search traffic (organic and paid), competitive intelligence and more.
13. WordPress: Many websites on the internet are developed using the WordPress platform. This CRM provides access to thousands of themes and plugins to generate leads and conversions.
14. Constant Contact: An easy-to-use tool for setting up email marketing campaigns. Features of Constant Contact are real time analysis of your campaigns and provision of several email templates.
15. Ahrefs: A collection of tools to analyze competitive SEO strategies. Your SEO expert can easily perform content and backlink research of your competitors. The domain rating calculator of Ahrefs is an effective way to analyze your SEO growth in the search engine market.
16. Google Search Console: An intelligent tool to analyze the impressions and clicks delivered by your ranked keywords on Google search engine. SEO experts access this tool to submit XML Sitemaps and ask Google to index web pages. Links section of Google Search Console includes External links, Internal links, Top linking sites and Top linking text.
17. KWFinder: An SEO tool for you to get information about long-tail keywords with less competition in the search market. Digital Marketing Boy would like you to use this tool if you are just about to set up an SEO strategy for your website.
18. Moz Pro: A set of tools to optimize your website and improve organic traffic. Key features are Link Explorer (backlinks analysis), Keyword Explorer (to find out targeted terms) and MozBar (to check domain and page authority of a web page).
19. HotJar: The heatmaps generated by HotJar tool helps you to understand the user experience (UX) of your content. Get feedback about your content by accessing tools like surveys and on-site polls.
20. Filmora: This tool allows video editing and the Filmora application can be used to create engaging videos, modify levels of brightness and adjust color effects.
21. BuzzStream: Digital marketing tool helps you to connect with social influencers for your brand promotion. You can easily keep track of your conversations because BuzzStream automatically saves your tweets and emails.
22. Google Page Speed Insights: Get to know the details about the page load time of your web pages. It provides page speed suggestions for both desktop and mobile versions.
23. SpyFu: Login to this powerful tool for analysis of backlinks, content, profitable keywords and ads on the websites of your competitors.
24. Screaming Frog SEO Spider: Web spider tool to get a real time report of your On-Page SEO factors such as 301 redirects, duplicate content, broken links and more. Expect an improvement in your SEO score if you use this tool properly.
25. Structured Data Testing Tool: Validate your code by accessing this powerful SEO tool and make sure that search engines understand the structured data.
26. HubSpot: The best CRM software to service your customers and grow your business. You can easily track your emails, schedule meetings and create a knowledge base.
27. Zoho CRM: A tool containing several integrated applications helps you to connect with customers and manage your business. The utilization of these Apps can automate HR processes, set up campaigns, conduct surveys and more.
28. Leadpages: Digital marketing tool that allows you to create unlimited lead generating landing pages. You will also be provided with A/B testing support to analyze the best performing web pages.
29. Unbounce: Complete landing page builder with options to add sticky headers, popups and maps. Features of this tool are PPC campaign assistance, several templates and integration with CRMs as well as social media channels.
30. Lander: Powerful landing page builder with an availability of PayPal and Google Maps integration.
31. MailChimp: You can get access to many features in the free plan of the MailChimp tool. An email marketing tool is beneficial for bloggers and it offers A/B testing campaigns, App integration, contact segmentation and more.
32. Buzzsumo: If you want to know the trending topics in your industry then access one of the best content marketing tools 'Buzzsumo'. Get insights about the relevant content shared on social media platforms and analyze the content performance of your competitors.
33. Evernote: Coming up with new ideas and creating content is very challenging for bloggers and companies. Evernote tool helps you to collect ideas and organize them in a shareable format.
34. Grammarly: Consider this tool if you want to check Grammar issues in the content of your web pages. Grammarly also detects duplicate content in the original text created by your writer.
35. Canva: It is for your graphic designer to create high quality designs by utilizing a lot of available templates and design elements.
36. Stencil: Create attractive image designs and upload these on your website to engage your visitors. Features of Stencil tool are the availability of several design elements, templates, icons and graphics.
37. Infogram: An infographic maker tool helps you to create graphics that are easy to understand by your audience. The benefits of this tool are graphics customization, access to over 350 maps and a huge collection of icons.
38. MakeAGif: Provides several features to convert your favorite video scenes into a GIF. It supports YouTube, Facebook videos and allows you to share GIFs on social media platforms.
39. LogoGarden: A free to use an online application to create unique looking logos. You can download the logo as a high-resolution image once it is created by the LogoGarden tool.
40. Simple Image Resizer: This powerful tool can be used for image optimization because it resizes the image without losing its quality. You can download the resized image in different outputs such as JPG, GIF, PNG and more.