Are you using the right tools for your content marketing strategy? Content marketing tools can help marketers to achieve reduced customer acquisition costs, better lead generation and an increase in the number of conversions. Following are the best content marketing tools for you to optimize your campaigns:
1. Social Mention: Access Social Mention to keep track of social media awareness about your brand name. You can also perform competitive analysis as this tool provides information about the sentiment, reach and passion of mentions.
2. Constant Contact: An email marketing tool to distribute your content on time. The features of Constant Contact are resource library, better online support for users and an active community.
3. Mailchimp: Use Mailchimp if you are new to email marketing because this tool includes marketing automation and several guides.
4. Followerwonk: Connect the Followerwonk tool to your Twitter to get in-depth information about the Twitter audience, followers and influencers. You can also optimize Twitter marketing campaigns.
5. Outreach Plus: A networking tool allows you to get in touch with online influencers and gain more visibility, traffic and conversions.
6. Social Media Ads Platforms: Advertising on social media platforms such as Facebook, LinkedIn, Twitter, YouTube, Pinterest and Instagram is a great way to reach your target audience.
7. MozBar: Download Google Chrome extension 'MozBar' to get information about domain authority (DA), page authority (PA) and backlinks of a web page. This search engine optimization tool includes functionalities such as Page Analysis, Highlight Links and Page Optimization.
8. Boomerang: There is just one button, tap it once and Boomerang helps you to create short stop motion videos. An Instagram App 'Boomerang' also allows you to share the popular content format.
9. Feedly: This powerful tool can assist you to easily track all the topics of your interest in one place. Research new topics, share content and keep up with the news by accessing the Feedly platform.
10. Google Alerts: Track online brand mentions that are relevant to your business with Google Alerts. You can get alerts in real-time by setting up an alert for your keywords, brand name or website.
11. Pinterest: A powerful tool that allows you to create several Pins in a Board. You can create several boards and each Pin contains Title, Description, URL, Tags and an Image.
12. Scoop.it: You can share your web page content in relevant groups of Scoop.it platform. Your web page content (Title Tag, Meta Description, Tags and Image) will be extracted automatically once you paste a page URL to create a new scoop.
13. Curata: Curata tool delivers the most relevant content to you automatically. Then you can update your content production workflow in minutes. Finally publish and promote content to all your channels with one click.
14. Shutterstock: The search function of Shutterstock helps you to find several eye-catching images, illustrations, vector images and more. Attractive images can engage visitors with the content of your web pages.
15. Hootsuite: A content marketing tool allows you to create and schedule posts across several platforms.
16. Zapier: Automate your marketing activities and integrate various services for an easy process. For instance, you want to post Facebook content on Twitter then access Zapier for the same.
17. Fiverr: You can take service from content creators, web designers and others on this online marketplace to create appealing content for your website.
18. Answer the Public: A perfect tool to know what people are asking. Visit the website 'Answer the Public', enter your keyword, select your country and you will observe a list of all questions asked by people. Digital Marketing Boy would like you to strategically place the answers to those questions in your content.
19. Sprout Social: A powerful Social Media software for all marketers to analyze conversations, get in-depth analysis and publish content.
20. MonsterInsights: Connect a WordPress plugin 'MonsterInsights' with your Google Analytics to analyze the traffic reports in an understandable format. This is the best way to know about the optimization of your content.
21. Facebook Page Insights: The built-in analytics tool of the Facebook platform provides details about the shares, comments and reactions of content posts. Thus it becomes easy for you to track data and tweak your Facebook marketing strategy.
22. WPForms: Simple WordPress form builder for you to collect your content feedback from visitors. Create polls and surveys to attract more users on your web pages.
23. Tailwind: Powerful content scheduling app and your end-to-end solution for winning on Pinterest and Instagram. You can perform several actions such as multi-board pinning, bulk image upload and more. A digital marketer can try the analytics feature of Tailwind to view the performance of each content post.
24. Buffer: You should consider the content marketing tool 'Buffer' if you are running social media marketing campaigns. You can post social media content across several platforms as per your schedule. Digital Marketing Boy suggests you access the analytics feature of this tool for tracking social media content.
25. BuzzSumo: Use this content tool to observe the most shared content, track content that is trending on the internet and tailor your SEO content strategy effectively. BuzzSumo is for beginners and one of the most used content marketing tools.
26. Hubspot Blog Ideas Generator: You can get ideas for blog writing once you type nouns in the search bar Hubspot tool. If you need more ideas then repeat the search.
27. Google AdWords: Create a Google AdWords account if you want to promote the content of your web pages. Digital marketing experts can run paid Ads to place your content in Google search results, within Apps and in Gmail.
28. Canva: Many functionalities of the Canva tool are free of cost. You can create images and use them for your social media channels, blogs, videos and more.
29. Ezgif: Use the Ezgif tool to upload several images and create a standalone GIF. Features of this tool are GIF resizing, animation settings and modifying image order.
You should consider the above tools to improve your content marketing strategy. This will help you to get more traffic and conversions.
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