One of the commonly used digital marketing techniques is 'Pay Per Click (PPC)'. A digital marketer would require the right PPC tools to optimize the campaigns, increase sales and reduce advertising budget. You will also have to manage various tasks such as a selection of the right audience, effective designing and more for search Ads optimization. Following are the best PPC tools for you to make your life easier:
A. Google Ads Editor: A tool that can be used to create and edit free search Ads for your website promotion. A free downloadable application 'Google Ads Editor' can easily help you to manage your campaigns by changing the keyword bids.
B. Bing Ads Editor: Accessing Bing Ads Editor helps you to manage your Pay Per Click accounts. Multiple accounts can be managed simultaneously and you can create campaigns, Ads, manage keywords, budgets and more. Digital Marketing Boy suggests you to use this powerful PPC tool to save time and improve the performance of search marketing campaigns.
C. Google Keyword Planner: Get the keyword ideas from this powerful SEO tool and build your campaigns to target the customers with relevant keywords. Initiate the campaign once you create Ad Groups and set bids for targeted keywords.
D. Google Trends: Online search tool 'Google Trends' allows you to analyze the search trend of a specific keyword over a selected period time. You can also view Interest by subregion, related topics and queries on Google Trends platform.
E. SpyFu: Popular Pay Per Click (PPC) tool provides you analysis of keywords used by competitors. You can also get information about Ad history and keyword groups.
F. PPC Protect: Useful PPC tool assists you to automatically stop click fraud in seconds. Features of PPC Protect are multiple users allowance per account, traffic analysis and an effective IP blocking systems.
G. Optmyzr: Both AdWords and Bing Ads can be managed with the help of this PPC tool. The machine learning capabilities of Optmyzr automates optimization of your Search Ads. You can change bids, add or eliminate keywords and adjust placement on display networks.
H. WordStream Ads Performance: You can grade the performance of your Google AdWords with WordStream Ads Performance PPC tool. You can get information such as impression shares, click-through rates (CTR), long-tail keywords and spends.
I. AdEspresso: Facebook Ad campaigns can be easily managed using the AdEspresso PPC tool. You can expect an increase in the performance of your campaigns and save a lot of time by using AdEspresso.
J. Optimizely: A digital marketer should consider Optimizely as a conversion tool. This tool helps you with website optimization by providing information about the web page elements that engage your visitors the most. You can target users based on multi-page and multivariate testing, behavior, predictive analytics and management of campaigns.
K. Tenscores: Improve the Quality Score of your Google AdWords by analyzing the suggestions provided by the Tenscores tool. Areas for improvement can be easily identified because this PPC tool provides an in-depth analysis of your quality score history.
L. iSpionage: This competitive tool helps you with the provision of search engine optimization (SEO) data, an increase in conversion rates and leads generation. Digital Marketing Boy would like you to use iSpionage to get information about AdWords spends and competition level of keywords.
M. Yandex Direct: Place Ad campaigns containing banners on mobile and desktop by accessing the Yandex Direct PPC tool. Optimize the results by analyzing the response of users to the advertisements.
N. SEMrush: One of the powerful SEO tools 'SEMrush' provides competitive research data. Features of this tool are management of PPC campaigns, rank tracking, monitoring of social media channels, website audits and more.
O. Keyword Spy: One of the keyword research tools to spy on your profitable keywords and the Ad content of your competitors. Get database updates regularly and analyze the AdWords spends on each competitor.
P. LongTailPro: Find the best keywords for your PPC campaigns and discover profitable keywords for the right audience. You can calculate the competition of keywords in your target market.
Use the above tools to optimize Pay Per Click (PPC) campaigns and manage all aspects of your digital marketing strategy.
Local PPC can help you connect, engage and grow your business.
Pay per click (PPC) definitions every advertiser should know.
