SEO is one of the digital marketing strategies that assist you to improve search engines (Google, Bing and Yahoo) rankings. SEO experts should implement solid strategies to appear in the top three search results. SEO is the best marketing channel if you are looking to improve your conversion rate and revenue. Including Schema in your SEO optimization can increase targeted search traffic and leads. Schema markup helps you to grow your online business and maximize brand exposure. Search engines use Rich Snippets to index content and enable your web pages to be found in search engine results pages (SERPs). Major search engines use Microdata for a reduction in redundant work.
The key element for the success of your online business is search engine optimization (SEO). You can generate increased revenue by implementing the snippets and rich schema markups that attract a substantial amount of relevant traffic online. Following are the key benefits of implementing Schema Markup:
A. SEO Enhancement: The crawlers of search engines can easily understand the content of web pages if you use Schema Markup for categorizing phrases and words in the HTML of your website. Better search rankings can beat pay per click marketing any day.
B. Increase your Online Presence: Maximize your online presence in the search market by incorporating the use of rich snippets. This results in CTR improvement and driving relevant traffic to your web pages.
C. Local SEO: Access both Google My Business and structured data markup to enhance the presence of your local business. Support your local business with the features of the best search engine and increase the overall business standards.
D. Rich Snippets: Create rich snippets and make your web pages look better in search results. These snippets are displayed along with the website content in search engines for relevant keywords.
E. Ranking Improvements: An SEO expert can observe a slight improvement in rankings of web pages with Schema markup as compared to pages without Schema markup. You can consider Schema markup implementation for sites related to offers, movies and deals.
Digital Marketing Boy suggests you implement Schema Markup if you would like to receive more clicks from search engines. Schema enhanced rich snippets can assist you to receive higher CTR and more visitors to your website. Schema markup can be beneficial if you are looking to improve your online reputation.
FAQ Schema is a specialized markup that contains a list of questions and answers.
Let us run you through the common types of Schema Markup.